Crystal Monique Biaño

Bachelor of Visual Arts (maj. painting) & Bachelor of Business student (maj. marketing)

Digital Marketing

Editing & Creative Tools

Adobe Premiere Pro
My go-to software for editing video and audio. I’ve used Premiere Pro for a range of projects—from internship work to personal vlogs—focusing on storytelling, pacing, and clean transitions.

CapCut
Currently building my skills in CapCut to create short-form, engaging videos for platforms like TikTok and Instagram.

Procreate
I use Procreate to create digital illustrations and artwork. It’s where I bring my visual ideas to life, blending traditional drawing with digital tools.

Canva
Used Canva throughout university for posters, infographics, and social media content. I focus on creating visually cohesive designs that are on-brand and informative.

University Projects (AUT)

Integrated Marketing Communications

In this course, we analysed the target audience of a tourism operator and explored how to effectively advertise through video and audio-based channels. I chose to focus on Haka Tours, identifying their core audience segments and evaluating the most effective video and audio platforms for reaching them. I presented my findings through a well-researched infographic that highlighted key insights and strategic recommendations.

Edited a TikTok video using Adobe Premiere Pro by repurposing content videos from the brand’s existing social media. Added captions such as “Want Adventure?” at the beginning and “Adventure with Haka Tours New Zealand” at the end to create a compelling call-to-action. The video was designed to inspire future travel aspirations and position Haka Tours as the go-to choice when audiences consider adventure experiences.

Strategic Marketing

As part of a group project in this course, we identified a gap in the fitness industry and developed FitzPerkz—a rewards-based fitness app inspired by the Flybuys model. FitzPerkz goes beyond standard fitness tracking by incorporating streak-based gamification, encouraging users to build consistent workout habits. Streaks are earned by attending partnered local gyms and classes, turning commitment into real-world perks.
I was responsible for designing the advertising mock-ups, ensuring they reflected the brand’s energetic and motivational tone. Attracting GenZ and Millenials who are gym-goers.

Although the billboard concept was not implemented due to budget constraints, I designed a series of mock-ups that demonstrate how FitzPerkz could attract attention from high-traffic areas. These designs were created to align with the brand’s bold, motivational tone and to capture the interest of potential users through clear messaging and eye-catching visuals.

Below is a sample of the billboard design I created for this concept:

(Using only canva photos as it’s a mock-up, a change of the slogan “Get Fit. Get Fed.” was designed to be short and punchy, —rewarding consistent fitness with real-life perks.)

Digital, Social Media and Mobile Marketing (Summer School)

As part of the Digital, Social Media and Mobile Marketing course (Summer School), I developed a promotional campaign to advertise the paper itself. I chose Instagram as the primary channel, aiming to create content that was both visually engaging and informative for AUT marketing students. The objective was to effectively communicate the course’s value and encourage enrolment through clear, on-brand messaging and design.

I created an Instagram post using Canva, aligning the design and messaging with AUT’s brand tone.

Skilled in creating engaging and interactive Instagram Stories that encourage audience participation and strengthen online engagement.

Content Creation Examples

I am currently a Content Creation Intern at InfluenceWorks, where I create ideas, film, and edit video content. One of my key projects involves creating “How to make…” recipe videos in collaboration with Harraways Oats. Through researching the brand, I identified the importance of promoting their soft plastic recyclable packaging, and I’ve integrated this messaging into the content to help raise awareness and align with the company’s sustainability values.

10/05/2025

21/03/2025

30/04/2025

Content Creation Personal Project Examples

In my spare time, I enjoy filming and editing vlogs, which has allowed me to develop and refine my skills in Adobe Premiere Pro. This creative outlet has not only improved my editing efficiency but also enables me to capture meaningful moments and reflect on personal growth.

Vlog Editing Examples

Art Video Examples

21/10/24

Harraways Example

Building on the Strawberry Matcha Overnight Oats example below from 16/10/24, I refined the text and incorporated a voiceover. Additionally, I replaced the background music with the Instagram audio Strawberry by Ngobita, as it better complemented the tone and visuals of the video.

https://youtube.com/shorts/JG8-kGU14IM

(Preview of what it’ll look like on Instagram – Unlisted Short on Youtube)

The captions if it was an instagram reel would be:

Beat the heat with a chilled bowl of overnight oats!🍓🍵🧊

Strawberry Matcha Overnight Oats
Ingredients:
MACERATED STRAWBERRIES

  • 1 cup strawberries diced
  • 1/3 cup granulated white sugar
MATCHA OATS
  • 1 cup rolled oats
  • 1 1/3 cup milk of choice (1 1/4 cup for very thick consistency)
  • 2 teaspoons matcha powder
  • 2 teaspoons vanilla paste or vanilla extract
  • 1/4 cup maple syrup
OTHER

vanilla yogurt optional

Recipe: https://moribyan.com/strawberry-matcha-overnight-oats/

21/10/24

Harraways Example

Harraways Organic Rolled Oats

“Banana Honey Oatmeal”

The captions of the Instagram or Tiktok Reels would be:

“Easy, Healthy, and Yummy🍌🍯🥣

#quickbreakfast #healthyeats #oatmeallover”

I selected the trending sound “Little Sparrow” by Paul Alan Morris for its calming and aesthetic tone, which aligns seamlessly with the visual of honey being poured. The sound enhances the relaxing atmosphere of the video, creating a cohesive and engaging viewing experience.

The choice of a plastic honey bottle for the video could be seen as controversial, given the growing awareness of environmental sustainability and the preference for eco-friendly packaging. To elevate the presentation, a honey stick could have been used to pour the honey, adding a more elegant and visually appealing touch. Additionally, filming during sunrise, with warm yellow light streaming through the windows, would have complemented the golden hues of the honey, creating a more cohesive and inviting aesthetic for the footage.

19/10/24

Thea Matcha Example

Thea Organic Matcha Powder

“How to make Iced Strawberry Matcha Latte”

The captions of the Instagram or Tiktok Reels would be:

Iced Strawberry Matcha Latte for this Summer!

Ingredients:

  • 1 cup strawberries, diced very small
  • 1/4 to 1/3 cup granulated white sugar
  • 1 cup half & half, oat milk , or whole milk
  • 2 to 3 teaspoons matcha powder
  • 1 cup warm water
  • 2 tablespoons vanilla syrup, more or less to taste

Recipe: https://moribyan.com/iced-strawberry-matcha-latte/

#Icedstrawberrymatchalatte #Matcha #summerdrinks #Theamatcha #Strawberrymatcha

I chose the song “Touch” by Katseye because it is a trending track popular among teens and young adults, making it a fitting choice to resonate with the target audience.

The video could have been improved by ensuring the footage remained in focus throughout. Additionally, following the full instructions—such as adding ice and frothing the milk as expected—would have enhanced the overall quality. However, due to personal circumstances, I had to rush the final steps, which impacted the execution.

16/10/24

Harraways Example (Process)

(Final improved edited video above – 21/11/24)

https://www.youtube.com/shorts/XHi2JdQcuhU
(No Voiceover – Unlisted Short on Youtube)

https://youtube.com/shorts/u-TDYnnAxZg
(Voiceover – Unlisted Short on Youtube)

The captions if it was an instagram reel would be:

Beat the heat with a chilled bowl of overnight oats!🍓🍵🧊

Strawberry Matcha Overnight Oats
Ingredients:
MACERATED STRAWBERRIES

  • 1 cup strawberries diced
  • 1/3 cup granulated white sugar
MATCHA OATS
  • 1 cup rolled oats
  • 1 1/3 cup milk of choice (1 1/4 cup for very thick consistency)
  • 2 teaspoons matcha powder
  • 2 teaspoons vanilla paste or vanilla extract
  • 1/4 cup maple syrup
OTHER

vanilla yogurt optional

Recipe: https://moribyan.com/strawberry-matcha-overnight-oats/

I decided to do a project example of a ‘How to’ video that’s for Harraways Instagram. Brainstorming ideas of ingredients I could make by research trending food and drink videos on Instagram.

I’ve decided to develop a project example for a ‘How-to’ video for Harraways’ Instagram channel. To ensure the content aligns with current trends and engages our target audience, I am brainstorming ideas for ingredients by researching popular food and drink videos on Instagram. This approach will help identify trending recipes and innovative concepts that resonate with viewers, ultimately enhancing Harraways’ social media presence.

There are reasons why I chose “Strawberry Matcha Overnight Oats”

Due to copyright on Youtube to display, I decided to use:
https://uppbeat.io/

For a result for catching a younger demographic, I would suggest using trending popular pop music or a trending chill audio on Instagram (Lofi music) such as:

  • ROSÉ & Bruno Mars – APT. 
  • Chamelon – aka.rubii
  • Narpy – Cherry Blossoms

I would finalised that this video would suit “Narpy – Cherry Blossoms”.

I could have enhanced the video by incorporating ASMR elements of the food preparation alongside the background music. However, the presence of disruptive background noise limited my ability to include those audio details.

Leveraging my prior experience in creating vlogs with family and friends using Adobe Premiere Pro, I was able to produce this video with efficiency and proficiency.

27/02/23

Digital Art Commission (St Pierres Sushi)

Digital Art

I had the honor of receiving a digital art commission from St Pierres Sushi to create a social media post for Pokémon Day. This opportunity allowed me to engage professionally, collaborate on creative ideas, and bring their vision to life. I’m grateful for the experience and the chance to contribute to their brand.

More digital art projects will be seen on Instagram @Mochidigital.nz